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Pushing your Christmas promotions
How are you communicating your Christmas promotions this year? I?’m not going to talk Web 2.0 here; I?’m taking you back to basics. Here?’s a check list of what you should consider with any promotions...
View ArticleGoogle Print Ads Looking to Launch in the UK in 2008
I have previously posted an explanation of Google Print Ads, which is Google’s online marketplace for buying advertising in newspapers. This has only been launched in the US so far, but there are now...
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Microsoft acquisition of Yahoo! – What does this mean for New Zealand?
The biggest story today is the proposed acquisition of Yahoo! by Microsoft for US $44 billion in attempt to provide a combined competitive front against the increasing dominance of Google. Let’s look...
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ChaCha(Cha) with a Guide
My new favourite search engine is ChaCha. Not only does it have the normal Google-like search functionality but if you’re hopeless at searching like me, then you simply ask a ChaCha guide to help you...
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Yell.com Launch AdSense Style Offering
Yell.com, the UK equivalent of Yellow Pages, has launched a new service called netReach. This is an advertising network based on a similar model to Google AdSense. Advertisers can now have their ads...
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Searchme.com
Here’s something that is kind of useless, but still cool (seems to be a trend?) Searchme.com is a search engine that is still in beta, and calls itself a “Visual Search Engine”. Essentially when you...
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Google Aotearoa
Is this new? Or am I just really unobservant? UPDATE: Yes, I’m really unobservant. It has been in place for ages. It is interesting though, as I obviously always use the built-in search box in the...
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Google’s mobile advertising problem
A premature drop in the Google (GOOG) share price has been attributed to a realisation that the growth in mobile usage has led to overall lower CPCs, cannibalizing desktop revenue growth. Advertisers...
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Bringing Your Website Data to Google Search Results
Ever wondered how to make your search results look like this? Not to get this mixed up with Sitelinks, this is marked-up data and is suitable for almost all types of data, (products, music, arts,...
View ArticleGoogle’s Earnings & Mobile Advertising
I like to check up on what investors are saying and the data & predictions they are acting upon when it comes to tech companies. Because my expertise are around search marketing, I find it...
View ArticleThe Oracle has spoken
A number of notable bloggers out there have recently posted their predictions as to what 2007 will hold for this whole crazy Interweb-type thingy. Now, my New Year’s Eve clairvoyance is typically...
View ArticleFile-sharing site to buy its own island nation
It looks like Sealand is up for sale again. This time the front-runner is Pirate Bay, the world’s biggest Torrent search engine and arch enemy of the MPAA. With an asking price of around half a billion...
View ArticleYahoo! Search Marketing
Most of our paid search advertising spend is currently with Google AdWords. However, later this year, things will change in the New Zealand marketplace when Xtra MSN becomes Xtra Yahoo!. This is...
View ArticleFinal Thoughts from ad:tech
I’m really pleased I came to ad:tech this year and I want to summarise my impressions from the last few days: Our industry is hot. Everyone is talking about interactive/digital being the future of...
View ArticleGoogle Plus Box
Google have added a widget to their search results called Plus Box. The first version shows stock graphs and other information from Google Finance. The second gives you the Google Map for that...
View ArticleGoogleForce? Google and SalesForce Consider an Alliance to take on Microsoft
Rumours abound that a partnership deal between SalesForce and Google is in the works and will be released in the next few weeks. As a customer/partner of both companies, we would welcome this. Google...
View ArticleThought of The Day on Collective Online Intelligence
With the advent of Google starting to monetize YouTube through the use of inline video text ads it would be interesting if in turn they could help the problem of insufficient meta data for videos and...
View ArticleGoogle & building 43
Ok, I have just written what I thought was a pretty good post and lost it! In short, I recommend you read the following. Two interesting quotes from this article and the post from Seth Godin that...
View ArticleGoogleForce is a Reality
Google and Salesforce.com have unveiled their much anticipated partnership deal. Salesforce Group Edition featuring Google AdWords. Basically this means you get an AdWords Pay Per Click account bundled...
View ArticleHow will Google CPA (Cost Per Acquisition) Work?
This is from a presentation in New York at FOOA by Kim Malone, Director of AdSense at Google. The first thing to note, is that this product is very much still in beta and is likely to change...
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