Advertising Beyond Google, Yahoo! and MSN
This was the title of one of the presentations from the Future of Online Advertising conference, however I’m going to summarise a number of presentations that dealt with the same subject but with...
View ArticleAustralian Regulator Takes Google to Court for Selling Advertising
Well not exactly, but more or less. The Australian Competition and Consumer Commission (ACCC) is taking legal action against Google to stop them publishing search results that fail to distinguish...
View ArticleGoogle Print Ads Officially Launched
Google Print Ads has been in the pipeline for a while now, but has only officially launched this week. The online demo has a full explanation of how it works but essentially it allows you buy space in...
View ArticleEnter by the front door or by some other path
As part of our methodology documentation we produce a site map for clients. These maps often follow the traditional “organisational structure” layout and provide clients with a sense of comfort that...
View ArticleCan this be true? SEO dead?
I have often thought that the world of SEO was rather misleading. This was after having several companies pitch their ideas to me, produce long & sometimes interesting reads all for something that...
View ArticleAre benefits of search driven by offline communications?
There?’s a bit of buzz at the moment with a study that has shown a link between offline marketing efforts and the search or a product/brand. These people that are driven to search from offline are also...
View ArticleYou really can’t forget search
A couple of weeks ago I stated you shouldn’t do any offline campaign without an search/online counterpart. Today I’ve read an excellent article, with some excellent research on the topic. You’re going...
View ArticleGoogle Australia Election 2007
You can not really consider Google a content provider as such, in that they are not like Yahoo! who employ people to produce original content. Google News is a great site, entirely put together by a...
View ArticleSearch Engine Room is coming to Auckland
Very excited that renowned Australian search marketing event, Search Engine Room is coming to Auckland on 13th November 2007. This is a must for marketers interested in understanding more about search....
View ArticleWhen Broad Matching Go Wrong
I got my iPhone last week but I haven’t had a chance to try and set it up yet. I was looking for different websites on you can “Activate your iPhone” and was of course using Google. I was on one of the...
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