How are you communicating your Christmas promotions this year? I?’m not going to talk Web 2.0 here; I?’m taking you back to basics. Here?’s a check list of what you should consider with any promotions coming up.
Search advertising ? Google AdWords
Reach people in the middle of their online Christmas research/shopping. You can target websites with gift ideas and advertise there, or specific keyword searches for your product and reflect Christmas in the ad creative.
Send promotional email
It?’s an effective way to tell your customers what?’s going on ? and fully measurable. There should be no excuses for not running an email campaign.
There?’s also permission lists like Smile City. If you?’re going to drop a flyer in someone?’s letter box ? why not send an email who is asking to hear about promotions just like yours? The cost can sometimes be a factor, but of course less than print but the targeting options you get make it worth it.
Add a feature on your website
There?’s no advertising more targeted than you?’re own website. Throw an ad up on your homepage or a relevant page to tell your visitor about the great promotion you?’re offering. If it?’s a huge promo, you could even go all out with a micro site or landing page tailored to the promotional campaign running.
Also, if there?’s any talk of a special Christmas promotion anywhere, it?’s more than likely if someone wants to know more about the promo, the first place they?’ll go is your site.
Banners?
A promo campaign will usually look to make sales and get that beloved ROI and banners probably won?’t give you this. You might see positive impact if they match an offline advertisement like a TVC where it just reinforces the same message and gives an easy way to complete the TVC?’s call to action.
If there?’s anything here you would like more information about please don?’t hesitate to contact us.
Let?’s get a conversation going ? put a comment on this post with what you?’re doing in the way of Christmas marketing and comment on others ideas.