When Broad Matching Go Wrong
I got my iPhone last week but I haven’t had a chance to try and set it up yet. I was looking for different websites on you can “Activate your iPhone” and was of course using Google. I was on one of the...
View ArticleSearch Engine Room is coming to Auckland
Very excited that renowned Australian search marketing event, Search Engine Room is coming to Auckland on 13th November 2007. This is a must for marketers interested in understanding more about search....
View ArticleGoogle Australia Election 2007
You can not really consider Google a content provider as such, in that they are not like Yahoo! who employ people to produce original content. Google News is a great site, entirely put together by a...
View ArticleYou really can’t forget search
A couple of weeks ago I stated you shouldn’t do any offline campaign without an search/online counterpart. Today I’ve read an excellent article, with some excellent research on the topic. You’re going...
View ArticleAre benefits of search driven by offline communications?
There?’s a bit of buzz at the moment with a study that has shown a link between offline marketing efforts and the search or a product/brand. These people that are driven to search from offline are also...
View ArticleCan this be true? SEO dead?
I have often thought that the world of SEO was rather misleading. This was after having several companies pitch their ideas to me, produce long & sometimes interesting reads all for something that...
View ArticleEnter by the front door or by some other path
As part of our methodology documentation we produce a site map for clients. These maps often follow the traditional “organisational structure” layout and provide clients with a sense of comfort that...
View ArticleGoogle Print Ads Officially Launched
Google Print Ads has been in the pipeline for a while now, but has only officially launched this week. The online demo has a full explanation of how it works but essentially it allows you buy space in...
View ArticleAustralian Regulator Takes Google to Court for Selling Advertising
Well not exactly, but more or less. The Australian Competition and Consumer Commission (ACCC) is taking legal action against Google to stop them publishing search results that fail to distinguish...
View ArticleAdvertising Beyond Google, Yahoo! and MSN
This was the title of one of the presentations from the Future of Online Advertising conference, however I’m going to summarise a number of presentations that dealt with the same subject but with...
View ArticleHow will Google CPA (Cost Per Acquisition) Work?
This is from a presentation in New York at FOOA by Kim Malone, Director of AdSense at Google. The first thing to note, is that this product is very much still in beta and is likely to change...
View ArticleGoogleForce is a Reality
Google and Salesforce.com have unveiled their much anticipated partnership deal. Salesforce Group Edition featuring Google AdWords. Basically this means you get an AdWords Pay Per Click account bundled...
View ArticleGoogle & building 43
Ok, I have just written what I thought was a pretty good post and lost it! In short, I recommend you read the following. Two interesting quotes from this article and the post from Seth Godin that...
View ArticleThought of The Day on Collective Online Intelligence
With the advent of Google starting to monetize YouTube through the use of inline video text ads it would be interesting if in turn they could help the problem of insufficient meta data for videos and...
View ArticleGoogleForce? Google and SalesForce Consider an Alliance to take on Microsoft
Rumours abound that a partnership deal between SalesForce and Google is in the works and will be released in the next few weeks. As a customer/partner of both companies, we would welcome this. Google...
View ArticleGoogle Plus Box
Google have added a widget to their search results called Plus Box. The first version shows stock graphs and other information from Google Finance. The second gives you the Google Map for that...
View ArticleFinal Thoughts from ad:tech
I’m really pleased I came to ad:tech this year and I want to summarise my impressions from the last few days: Our industry is hot. Everyone is talking about interactive/digital being the future of...
View ArticleYahoo! Search Marketing
Most of our paid search advertising spend is currently with Google AdWords. However, later this year, things will change in the New Zealand marketplace when Xtra MSN becomes Xtra Yahoo!. This is...
View ArticleFile-sharing site to buy its own island nation
It looks like Sealand is up for sale again. This time the front-runner is Pirate Bay, the world’s biggest Torrent search engine and arch enemy of the MPAA. With an asking price of around half a billion...
View ArticleThe Oracle has spoken
A number of notable bloggers out there have recently posted their predictions as to what 2007 will hold for this whole crazy Interweb-type thingy. Now, my New Year’s Eve clairvoyance is typically...
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